adam pelley

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Hey 👋  I’m an interdisciplinary designer with 7+ years of experience working in a variety of industries, with brands both large and small.
Beyond singular products, I specialize in the creation of systems that enable intuitive interactions. My process emphasizes framing opportunities from a human perspective, while ensuring that outputs align with developmental capabilities and brand vision. 

Communication is at the core of everything I do. To me, the primary role of design is to bridge gaps in comprehension.

I’ve spent much time tinkering at the intersection of art, design, engineering, and science. This breadth of experience has equipped me to imagine and execute strategic solutions with efficacy.

Some of the brands who I’ve had the pleasure of working with:



Commercial Work


2022—PresentSr. Industrial Designer at Toro Bravo 4x4
Remote

I create high-fidelity visual models of vehicle concepts and collaborate with engineering to develop the digital twins of the production models. The process involves constructing complex CAD assemblies, designing integrated systems, organizing extensive data, and effectively communicating design decisions to stakeholders throughout development.


2020—2024Design Lead at PROTOTYP3
Los Angeles + Knoxville | Hybrid

Led interdisciplinary design efforts at a consultancy specializing in strategic solutions for the furniture, architecture, aerospace, medical, and transportation industries. Developed scalable workflows and cross-functional processes to drive collaboration, innovation, and user-centered solutions.

Highlights:
  • In-house large format robotic 3D printing (7 axes)
  • 45ft long 3D printed architectural facade
  • Roush | full-scale 3D printed helicopter simulator
  • SNC Aerospace | photo-real aircraft visualization
  • Medtronic | Medical metaverse VR environment
  • USAF Research Lab | Project Zero
  • USAF Special Operations Command | Project MAC
  • US Army Futures Command | Robotic Vehicle Concept


2019—2020Design Engineer at Hackrod Inc.
Ventura | Hybrid

A creative role involving the design and engineering of automotive & motorsport components geared toward both physical manufacture, as well as virtual reality experience. Our team developed one of the first ‘metaverse’ product configurators, creating a personalized buying experience linked to a flexible, on-demand manufacturing process.



Independent Work


2019—PresentFreelance Designer
Hybrid

I’ve led various projects ranging from motorsport design to consumer electronics to virtual experience design, with brands like Arch Motorcycles, PROTOTYP3, Earle Motors, iCare and more. I provide a full spectrum of design services, including: research, heuristics, prototyping, visual design, 3D modeling, and design for manufacturing. 



Early Career


2018—2018Industrial Design Intern at Johnson & Johnson
New York | On-site

Worked on projects for both the consumer product and medical device segments of J&J's business. My work had a strong focus on research, user-centered design, and human-factors. I was part of the multidisciplinary team which brought a revolutionary robotic-assisted surgical system to market.



2017—2017Softgoods Design Intern at Specialized Bicycle Components
California | On-site

My role had a heavy focus on footwear innovation and developing the next generation of mountain biking shoes. Other responsibilities included conducting market research, capturing user insights, and prototyping designs for a peer-reviewed study—exploring cycling in the world of autonomous cars! I also worked closely with the graphic design and CMF teams on various projects.



2016—2017Product Design Intern at Pico Design
New Jersey | On-site

My role focused primarily on accessory and furniture design. My responsibilities included modeling products in 3D CAD for prototyping & production, creating renderings for online-marketing, and generating concept designs. I had the opportunity to design some products that were sold at the MET as part of a limited collection.

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